What is Traffic Safety Culture?

Traffic safety culture refers to the shared attitudes, behaviors, and practices that influence safe road use in New Mexico.

Who’s Involved?

Individuals, families & peers, schools & workplaces, communities, organizations, and government agencies all play a role in improving road safety.

How to Integrate?

Integrating Evaluate, Learn, Plan, Engage, and Implement into Traffic Safety Culture creates a structured approach to improving road safety.

Key Elements

• Safe Behaviors: Following traffic laws, wearing seat belts, and promoting responsible actions for all road users.
• Awareness & Education: Public campaigns and education to highlight safety risks and best practices.
• Enforcement & Policy Support: Strengthening law enforcement and supporting safety-focused policies.
• Infrastructure Design: Creating roads, crosswalks, and bike lanes that enhance safety.

Why It Matters

• Reduces crashes and injuries.
• Encourages responsible road use for drivers, cyclists, and pedestrians.
• Supports policies that prioritize safety.
• Builds a community mindset that values safer travel.

For more information about Traffic Safety Culture, click here.